Aiming right. That's the watchword for successful prospecting.
When you carry out prospecting campaigns, you want to reach as many people as possible. This is quite normal. But these people still need to respond.
You don't need to bother sending out large quantities of emails if you want to get a very small number of returns. You'd just be wasting your time.
Twenty thousand leagues under the emails
Is it a good strategy to swallow your prospects under completely impersonal emails, but sent in large quantities? I'm not sure.
Yet, sending mass emails is a widely used B2B prospecting approach since the switch from expensive paper mail to emailing.
In recent years, there has been a particular approach that consists of collecting contact information from prospects on social networks. To do this, tools are used to extract lists of members of Facebook or LinkedIn groups, or to display the phone number and email address of people directly from their LinkedIn or Viadeo profile.
But these services are disappearing one after the other. LinkedIn has pushed many companies to remove their coordinate extraction tools, such as Hunter, Datananas... which have had to change their product and their model (and sometimes for the better). Facebook has even caused companies to close down, like Grouply and Scraply.
On the other hand, Viadeo has lost a lot of its audience, it is becoming less and less interesting to collect prospects on this network.
There is a trend towards the closure of data collection extensions. Google has announced that third party Chrome extensions will be blocked from September 2018. Only extensions installed from the Chrome Web Store platform will be allowed.
From the end of 2018, LinkedIn should be more radical in the "hunt" for data mining solutions. Indeed, it seems that LinkedIn and Microsoft will soon launch a light CRM solution (Sales Navigator + Microsoft Dynamics) directly in LinkedIn. But 🤫... To be continued 🤔
How to exceed the 70% opening rate of your emails?
Since it may soon no longer be possible to retrieve prospect lists as easily on social networks, we may see an intensification of Inbound, in order to retrieve subscriptions and email addresses in :
- Requesting contact information to access white papers
- Requesting contact information when registering for demos
- Collecting contact information at trade shows or webinars
The advent of one-to-one
The strategy of acquiring contacts en masse to send them standard emails is becoming increasingly obsolete. First of all because the GDPR (effective May 25, 2018) makes it more delicate, or even unusable in some cases.
Secondly, because these emailings are easily spotted and end up largely as spam: they then have little chance of being read!
But above all because the time is more and more for one-to-one 👩👨. Prospects are now much more receptive to personalized messages. They no longer accept to receive lots of passepartout emails. The latter generate up to rejection and return a bad image of the sender.
It is therefore a question of knowing your prospect, and making him feel that the email he receives was written at the time, just for him.
This trend has given rise to the cold email strategy. There are now solutions that mimic human behaviour, giving the impression that messages are sent one by one by hand. By combining this type of tool with message personalization, the device is less likely to be spotted and emails do not end up as spam. Opening rates are then undeniably better (rates above 70% are often the norm).
In one sentence: the winning strategy is based on personalization and precision! 🎯
Personalize the contact without wasting time searching for information
How can you personalize your customer relationship, engage in very direct communication, if a first name is not correctly written, if you wish to deliver a message without knowing the gender of the prospect in order to be able to deliver your message or if the professional nominative email address is missing?
For example, a generic address such as contact@, home@... does not allow any personalization. It is much more relevant to have a professional personal address to know who you are addressing.
In order to individualize your contact, you need to know as much information about the person as possible. But often, your prospect file only contains first and last name of the company. You don't go looking for information on each prospect on the list one by one! That would take a long time without even guaranteeing a satisfactory result.
Dropcontact was created to save time while efficiently searching for your contact information.
You import your prospect base and the solution enriches the information needed to make effective contact.
- Adds civility (Mrs/M) and corrects first names (spelling, capitalization): personalize the relationship and address your prospects in the best possible way
- Searches for professional nominative email addresses from no, pre no and company name only. To enable you to address your prospects directly
- Specifies salary range and industry sector, so you can segment your base for your campaigns
- Optional: Dropcontact adds social networks
- If your CRM is Pipedrive, then we have great news for you, Dropcontact is fully integrated with Pipedrive 🔥🧠🌈!
All this automatically and in 1 click! ⚡
Reach your prospects in the mile 👉 Dropcontact 💥
🎁 A test is offered