Who hasn't dreamt of a job where you only work on what you love? In which you could focus only on the tasks that really matter and create value? Those of you who have read "The 4-hour week" by Tim Ferriss will immediately see what I'm talking about: optimizing your working time to focus only on the essentials.
Today Dropcontact allows you!
Interactions between people have never been so immediate, the means of communication and the tools are ever more numerous. Yet the quality of the data remains very poor.
These are a real "pain" in B2B, whether in CRM, or on the phones of sales representatives: they do not allow you to contact your prospects/leads/customers in good conditions.
This enormous and recurring waste of time has a toxic effect: it has a considerable impact on the work of the sales and marketing teams. In reality, 10 hours of work could be saved every week!
This conviction, I draw it from my professional background and my "bitter experiences" on contact files that made me lose a considerable amount of time. Time at work, but also nights, weekends, spent on what may seem like details but which are actually a huge loss of earnings for companies.
We have decided to tackle this problem, so that nobody has to waste time on contact data anymore.
Prospects/leads/customers: the backbone of marketing and sales
The raw material, the foundation, the starting point. That's what you have to keep in mind when you talk about contacts. All sales and marketing actions are based on it, because the customer relationship can only be established... if there is actually a customer to talk to. Clever Bill.
This information scattered in the various contact tools, from Outlook to Salesforce, via your iPhone, is incomplete, sometimes false and often unconsolidated. As things stand, it cannot be properly exploited.
How can you personalize your customer relationship, engage in very direct communication, if a first name is not correctly written, if you want to grant a message without knowing the gender of the prospect or if the pro email address is missing?
A subject that may seem as anecdotal as it is obvious, but which poses many problems for companies who discover the level of quality of their data on the eve of launching a major data or ecommerce project and which forces them to postpone their plans.
Bertrand DupperrinHead of Employee and Client Experience @Emakina
The concern is that with the multiplication of tools, information is increasingly fragmented.
However, no business can do without a solid foundation. "No stone, no building. No building, no palace. No palace... no palace."
From this follows the principle of shit in / shit out 💩: if your information is of low quality, all the actions that will be based on it will suffer.
This is confirmed by an article by David Coerchon on Alliancy.fr :
What is the risk to the company? Not only do these erroneous, incomplete or duplicated master data injected into the information system generate non-quality, but they also require time and resources to identify and correct them. Like a button cell battery, which alone can pollute a river for years.
While no one wants to waste time on poor quality data - work that is not rewarding and repetitive - sales people are forced to do it. So much so that a quarter of their time is wasted looking for and correcting inaccurate information! 😲
After this observation, there are 2 options: one is aware of it but this work is postponed due to lack of time or will, or one reacts by looking for additional solutions but without solving the problem at the source.
Current solutions do not solve the problem at the source.
There are many solutions on the market that address specific parts of the problem, but none to date address the entire problem.
They can even add false information to data that has been verified. Once melted into the mass, it's hell to differentiate them or choose which ones to keep. And there's nothing more frustrating than to see such work so stupidly wasted.
To gather your valuable data from scattered contacts, there are solutions to synchronize them between different applications. Only, when the original data is of poor quality, well it is the same data that will contaminate your CRM! By solving the problem of scattered information, you infect all the bad quality databases and generate a lot of duplicates.
And if you thought you were doing the right thing by adding to your contact information, you find yourself faced with duplicate records for the same person.
There are solutions that allow you to enrich from a signature, to import your LinkedIn relationships... you then find yourself with more information but also more duplicates... 👎
There are a few solutions to identify duplicates. But once identified, how do you know what information to keep: which phone number to choose? Which email? Which one is up to date?
Unless you spend a considerable amount of time checking each piece of information (which nobody does) or choose information randomly (which is problematic), this work is doomed to failure.
All the more so as the merging of contacts is in fact much more complicated than it seems: how to gather the information of the same contact, present in several places when there is no common information between the different records? 🤔 For example: a phone number alone on your smartphone and the name and email in your CRM.
This merger is essential because your prospect is indeed unique.
Currently, it is simply impossible to achieve such a merger... or almost....
4. Email address
Missing or false business addresses degrade your chances of reaching your prospects. You waste your time searching for information. And you lose business opportunities...
When an email address is wrong, either the lead/prospect is abandoned, or the sales person will waste a lot of time trying to find it with little chance of success.
All of these missed business actions are piling up and creating a real financial shortfall.
The most frustrating part? Some prospects lost in this way could have become quality customers; but you'll never know!
Solutions to verify email addresses exist but still have error rates of 15 to 25%. And when an email address is false, it is the reputation of your domain that is degraded. The consequence: your emails are increasingly considered as spam or promotional.
To be sure to reach your prospects with a good opening rate and without damaging the reputation of your email domain, it is necessary to have the pro nominative email of your contacts, for example prénom.nom@nomdelasociété.fr .
In short, you will always manage to solve part of the problem while generating a mountain of others next to it. These tools are also intended for an insider audience and always require manual intervention. Until now, however, SMEs have been at a loss when large companies have "expertise" that is actually very expensive.
Rediscovered business opportunities and much more!
The good news is that today it is possible to use more or less intelligent solutions to do what it would have meant for a human to scoop the Atlantic Ocean with a teaspoon.
I couldn't agree more. It's even the reason we created Dropcontact. To automate a problem that results in lost time and missed business opportunities.
The solution developed by Dropcontact :
- Corrects erroneous information
- Checks the validity of email addresses with an error rate of less than 10%.
- Merge duplicates
- Enriches contact and company data
- Gather your scattered contact data
And all that automatically!
In short, clean, correct and merge your contacts automatically to save you 10 hours of work per week. 😎
"Available human brain time" to use the phrase that caused a scandal? More or less.
It's all about simply giving sales and marketing teams more time so that they can finally concentrate on tasks with real added value, thanks to reliable and up-to-date information.
This is what the future of your contacts looks like. It's already started and it's just waiting for you: Dropcontact 💥